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Product Leader / Founder / Indianapolis, IN

Most products
get built before
anyone asks
if they should be.

I am Jawad Chaudhry. I figure out what is worth building, what is worth buying, and what is worth skipping. Ten years of doing that across auto finance, insurance, healthcare, and SaaS. Three ventures founded. Every decision starts with a business case.

0+Years in Product
0Ventures Founded
0%Performance Lift
0%Cost Reduction
Industries
Auto FinanceInsuranceHealthcare ClaimsSaaSPrivacy TechChildcareCommunity Housing
Business Case FirstWalk The OperationQuantify The CostPressure-Test AssumptionsTrack The NumbersScale or PivotAuto FinanceInsuranceHealthcareSaaSPrivacy TechBusiness Case FirstWalk The OperationQuantify The CostPressure-Test AssumptionsTrack The NumbersScale or PivotAuto FinanceInsuranceHealthcareSaaSPrivacy Tech
How I Work

From problem to proof. Every time.

I run every initiative through the same five phases. It starts with a clearly framed problem and ends with live data telling me whether to scale or pivot. Speed varies. The structure does not.

I do not reach for a solution before I understand what is broken. I do not declare success before I confirm the numbers landed.

The Questions I Ask Every Time
01What is actually broken, and have I seen it with my own eyes?
02How does the market handle this, and what did they miss?
03What does solving this cost, and what does not solving it cost more?
04Does leadership see the same problem I see, and do they own the answer?
05Did the results land, or do I need to go back to step one?
01
Identify
  • Frame the real problem, not the assumed one
  • Walk the operation end to end with the people doing the work
02
Research
  • Outside perspective from vendors and experts
  • Competitive scan of how the market handles it
  • Internal system audit
  • Data proof that the problem is real
03
Analyze
  • Quantify what the problem is costing
  • Project the upside and pressure-test every assumption
04
Execute
  • Align leadership on the problem and the answer together
  • Pick the solution that fits cost, timeline, and risk
05
Track
  • Live reporting so leadership and the team see the same numbers
  • Pivot or scale based on what the data says
Experience

Where I have done this.

Manager of Product Development
Location Services LLC by Delaware Street Capital
Mar 2023 — Present

Own a portfolio of 10 repossession services. Lead a team of product managers and product owners. Run market and internal research to identify gaps, evaluate investments, and build the business case for what to build, buy, or skip. Currently leading an initiative to take an internal capability and turn it into a product the market will pay for.

10Products Owned
Product Manager / Product Owner
DMI on the Liberty Mutual Account
Mar 2021 — Mar 2023

Owned enterprise platform product strategy. Built measurement frameworks that turned operational data into materials leadership could act on. Made roadmap investment calls based on market opportunity and business value, not requests.

InsuranceIndustry
Product Owner
PAR North America (KAR)
May 2018 — Mar 2021

Delivered more than 20 repossession-centric features. Tightened UAT collaboration to cut post-release defects. Pushed backlog prioritization by business value, not by who asked loudest.

20+Features Shipped
Product Owner
RxCrossroads by CVS
Jul 2017 — May 2018

Owned the product side of a Medicare and Medicaid claims processing application. Defined end-to-end claims submission workflows. Led UAT and post-launch validation to confirm the compliance and payment accuracy requirements were actually met, not just shipped.

MedicareHealthcare Claims
Business Analyst / Product Owner
RadCube Technologies
Jul 2015 — Jun 2017

Owned product requirements and workflow design for pharmacy billing and payment processing within a HIPAA-compliant patient engagement platform. Where I first learned that compliance is a design constraint, not an afterthought.

HIPAARegulated Env.
Business Case FirstWalk The OperationQuantify The CostPressure-Test AssumptionsTrack The NumbersScale or PivotAuto FinanceInsuranceHealthcareSaaSPrivacy TechBusiness Case FirstWalk The OperationQuantify The CostPressure-Test AssumptionsTrack The NumbersScale or PivotAuto FinanceInsuranceHealthcareSaaSPrivacy Tech
Work That Moved the Number

The projects worth talking about.

Each one started with a business case. Each one ended with a tracked result. That is not a coincidence.

Project 01 / Location Services

The Four AI Investments

A specific cost line in the repossession workflow was bleeding margin. I walked the process, surveyed the tooling market, talked to vendors, and audited our systems. Built a cost-benefit model for each candidate: tool cost versus the manual overhead it would replace versus the projected savings. Four cleared the bar. I built the business case, championed them through leadership and procurement, and tracked actual savings against the model in Power BI before calling it a success.

Measurable cost savings confirmed before declared. Four tools. One framework.
Project 02 / Location Services

The 25/20 Initiative

The business needed a competitive edge, not just cost cuts. I used market research to find an opportunity competitors had not caught. Most operators were treating performance and operational cost as opposing forces. I found the configuration where both move in the same direction. Quantified both sides, built the business case, aligned leadership, and tracked both metrics in parallel so neither one could improve at the other's expense.

25% performance improvement. 20% reduction in operational costs.
Project 03 / Location Services

The AI Commercialization Push

An internal capability we built for ourselves has value in the market. Lenders, servicers, and adjacent operators face the same problems we already solved. I sized the market across buyer segments, modeled revenue across three pricing structures, and pressure-tested the unit economics against realistic adoption curves. Now defining the buyer persona, pricing model, and go-to-market motion to take it external without disrupting the core business.

In progress. Turning an operator into a product company.
What I Built Myself

Three ventures. One mission underneath.

Each one started as a problem I thought was worth solving. Each one got the same treatment as any professional initiative: identify the problem, research the market, build the case, track what happens.

Nonprofit

Home for Hope

Connects underserved families to housing resources and essential support. Founded in 2025. Because the systems that are supposed to help struggling families are fragmented, hard to navigate, and invisible to the people who need them most.

ourhomeforhope.org
SaaS / Directory

Peekaboo Spots

A two-sided marketplace between parents and daycares. Parents cannot find quality care. Daycares cannot get visibility and lack lightweight management tools. I built the directory first to seed the supply side, then layered paid management features for daycares. Live and actively serving users.

peekaboospots.com
For-Profit BrandIn Research

Hope.

A merchandise brand built to fund a mission. Hope. sells products that carry a purpose — every dollar of profit flows back into Home for Hope and children's organizations across the country. The model is simple: build a brand people want to buy from, then make sure that brand does something worth buying from.

Coming soon
Credentials and Capabilities

The full picture.

Education
MBA, Data Analytics
University of Southern Indiana · GPA 3.8 · May 2026
BS, Business Administration
Southern New Hampshire University · GPA 4.0
Certifications
SAFe Product Owner / Manager
Scaled Agile
SAFe Scrum Master
Scaled Agile
Professional Scrum Product Owner I
Scrum.org
Professional Scrum Master I
Scrum.org
Copywriting and Content Strategy

I study how words move people to act. Not as a hobby. As a discipline I apply to my own ventures, my positioning work, and the products I build. I understand what makes a first sentence land, why most writing fails before the second paragraph, and how to build a story that keeps someone reading when they had every reason to stop.

Storytelling StructureInfluence PsychologyPersuasion MechanicsPersonal Brand StrategyHook WritingConversion CopyExecutive CommunicationContent System Design
AI Tools and External Marketing

I use a broad mix of writing, analytics, and product tools. I know which ones to trust, which ones to pressure-test, and which ones are faster than doing it manually. On the marketing side: acquisition funnels, channel strategy, AEO, two-sided market dynamics, and growth motions that do not depend on paid spend.

ClaudeChatGPTPerplexityMidjourneyLovableCursorStackBlitzNotion AI
Funnel StrategyChannel StrategyAnswer Engine OptimizationTwo-Sided Market GrowthAcquisition DesignOrganic Growth
Product Tools and Methods
Analytics and Reporting
Power BITableauSQLExcel
Product and Delivery
Azure DevOpsJiraConfluenceMiro
Strategy and Prioritization
RICE PrioritizationNorth Star MetricsCohort AnalysisFunnel AnalysisKPI DesignRoadmap Governance
Experimentation
Continuous DiscoveryExperimentation FrameworksA/B TestingHypothesis Design

If the problem
is worth solving,
let's talk.

Indianapolis, IN · Open to product leadership, advisory, and consulting conversations.